The Clothing Group, a global retail leader, is proud to announce a partnership with iconic British heritage and lifestyle brand, Barbour. This strategic alliance will see Barbour present in six key markets: United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Oman and Qatar. The first Barbour store is scheduled to open in Dubai by spring 2025.
Barbour is a prestigious fifth generation family brand of British heritage and lifestyle. Founded in 1894 in South Shields, North East England, the company celebrates its 130th anniversary this year.
As part of this new partnership, Barbour will introduce its distinctive offerings to the GCC with an exclusive “52 Weeks All-Summer Collection” designed specifically for the region. The collection complements Barbour’s iconic Wax and Quilt collections, ensuring a comprehensive offering of the brands’ best-selling and popular styles.
Neeraj Tekchandani, CEO of the Apparel Group, said: “We are very proud to begin this exciting partnership with Barbour. This alliance marks an important milestone for the apparel group as we introduce this iconic British brand to the GCC. We are confident that Barbour’s timeless heritage and premium collections will resonate strongly with our customers and we look forward to offering its unique products across the region. This partnership marks a new chapter in our commitment to deliver exceptional brands and experiences to our markets.
Neil Parker, Managing Director, Global Distributors, Barbour commented: “I am delighted that Barbour will be working with the Apparel Group as our exclusive distribution partner. They are one of the major retail groups in the region and their experience and knowledge of this market will be invaluable as we prepare to open our first store in Dubai for Spring 2025. Barbour’s expansion to new markets in the Middle East is part of the company’s actions. Global Growth Strategy We are excited to offer new customers in the region a wardrobe and lifestyle accessories inspired by British heritage and the unique values of the British countryside.”
About the porter
Originally founded by John Barbour in 1894 in South Shields in North East England to provide outerwear to fishermen, sailors and sailors to protect them from the harshest British weather conditions, Barbour today offers a complete wardrobe of clothing, Offers accessories and shoes for men. , women and children. Shirts, knitwear, pants, shoes and accessories are now as in-demand as Barbour’s iconic outerwear.
Forever synonymous with the British countryside, Barbour’s collections now range from the finest in functional country wear to trendy lifestyle collections. To date, Barbour’s collections have been inspired by the company’s archives, which date back to 1910 – each season reinterpreting classic designs in modern, contemporary ways.
A fifth-generation family brand founded 130 years ago, Barbour is a global success story, selling in more than 55 countries worldwide, including Germany, Italy, Spain, France, the United States and Japan. In 2020, Barbour launched Wax for Life, an overarching name for all Barbour wax services designed to encourage customers to extend the life of their coats. Wax for Life includes Re-waxing and Repairs, first introduced in 1921, and Re-Loved, a rotating circular initiative where owners no longer need, re-clean and repair their coats, thereby extending the life of coats. . In May 2024, Ms. Margaret Barbour was awarded a Royal Warrant of Appointment to HM The King as a manufacturer of outerwear, apparel, footwear and accessories.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail company located at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the apparel group caters to thousands of aspiring shoppers through its more than 2,200 retail stores and more than 85 brands across all platforms, while employing more than 22,000 multicultural employees.
The apparel group has not only established a strong presence in the Gulf Cooperation Council – Bahrain, Qatar, Oman, Kingdom of Saudi Arabia and Kuwait, but also strategically extended its reach into booming markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia. And Egypt has expanded. . In addition, the company has set clear strategies for investing in emerging markets such as Hungary and the Philippines, demonstrating its forward-thinking approach.
The apparel group manages a portfolio of brands and offers an omni-channel experience. Originating from the USA, Canada, Europe, Australia and Asia, these brands include prominent names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale , Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals. This diverse range shows the versatility and adaptability of the company.
The apparel group owes its remarkable growth to the vision and guidance of its dynamic founder and chairman, Mrs. Seema Ganwani Wade, who has taken the company from strength to strength since its inception in the last two decades.